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Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events
- Title
- Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events
- Authors
- Choi, Miju; Choi, Youngjoon; Nosrati, Saeid; Hailu, Tadesse Bekele; Kim, Seongseop (Sam)
- Ewha Authors
- 최영준
- SCOPUS Author ID
- 최영준
- Issue Date
- 2023
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- ISSN
- 1054-8408
1540-7306
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING vol. 40, no. 7, pp. 602 - 618
- Keywords
- Metaverse event; perceived value; MICE; psychological distance; construal level theory
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR &
FRANCIS LTD
- Indexed
- SSCI; SCOPUS
- Document Type
- Article
- Abstract
- This study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: "immersive experience", "escapism", and "game changer". Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants' reactions to the novel technology that enables metaverse events.
- DOI
- 10.1080/10548408.2023.2276435
- Appears in Collections:
- 신산업융합대학 > 국제사무학과 > Journal papers
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