Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 홍은아 | * |
dc.date.accessioned | 2024-02-08T16:30:59Z | - |
dc.date.available | 2024-02-08T16:30:59Z | - |
dc.date.issued | 2023 | * |
dc.identifier.issn | 1087-1659 | * |
dc.identifier.issn | 1543-2947 | * |
dc.identifier.other | OAK-34490 | * |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/267130 | - |
dc.description.abstract | What happens when modern sports systems in noncore sports nations have undergone extended globalization? In this article, I draw on glocalization theory, particularly Roland Robertson and Richard Giulianotti's "duality of glocality" to explore the historical developments of the K League, South Korea's men's professional football league, launched in 1983. There are many reasons the K League has not yet firmly established its status: (a) the league imposed continuous rule changes on foreign field players while banning foreign goalkeepers, (b) the league introduced a distinct competition structure partially adopted from its Western counterparts, (c) a supporter culture was established which has a similar outlook to that of other supporter cultures but it had a different internal structure, and (d) the league produced media content reflecting local viewer needs while maintaining a structure similar to Western media formats. The notion of a two-step glocalization, the process of heterogenization followed by homogenization with other cultures based on the things that were already heterogenized for a lengthy period, is used to advance the debate on glocalization and to better understand the reasons for the failure to attract K League spectators since its establishment in 1983. | * |
dc.language | English | * |
dc.publisher | HUMAN KINETICS PUBL INC | * |
dc.subject | glocalization | * |
dc.subject | two-step glocalization | * |
dc.subject | rebrand | * |
dc.subject | spectators | * |
dc.title | The K League and the Duality of Glocality: Men's Professional Football in South Korea, 1983-2017 | * |
dc.type | Article | * |
dc.relation.issue | 2 | * |
dc.relation.volume | 54 | * |
dc.relation.index | AHCI | * |
dc.relation.index | SCOPUS | * |
dc.relation.startpage | 225 | * |
dc.relation.lastpage | 246 | * |
dc.relation.journaltitle | SPORT HISTORY REVIEW | * |
dc.identifier.doi | 10.1123/shr.2022-0013 | * |
dc.identifier.wosid | WOS:001126293700006 | * |
dc.author.google | Hong, Eunah | * |
dc.contributor.scopusid | 홍은아(56290868400) | * |
dc.date.modifydate | 20240429110923 | * |