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Online travel information filtering: Role of commercial cues in trust and distrust mechanisms
- Title
- Online travel information filtering: Role of commercial cues in trust and distrust mechanisms
- Authors
- Choi, Youngjoon; Lee, Jaeseok; Choe, Yeongbae
- Ewha Authors
- 최영준
- SCOPUS Author ID
- 최영준
- Issue Date
- 2021
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- ISSN
- 1054-8408
1540-7306
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING vol. 38, no. 7, pp. 710 - 724
- Keywords
- Filtering mechanism; commercial cue; distrust; involvement; narrative format
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR &
FRANCIS LTD
- Indexed
- SSCI; SCOPUS
- Document Type
- Article
- Abstract
- Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists' filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism.
- DOI
- 10.1080/10548408.2021.1985037
- Appears in Collections:
- 신산업융합대학 > 국제사무학과 > Journal papers
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