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A research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding

Title
A research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding
Authors
Lee Y.Kim S.-J.
Ewha Authors
김수정
SCOPUS Author ID
김수정scopus
Issue Date
2017
Journal Title
Information (Japan)
ISSN
1343-4500JCR Link
Citation
Information (Japan) vol. 20, no. 6, pp. 4311 - 4318
Keywords
Branding; Functional minimalism; Organic minimalism; Psychological minimalism
Publisher
International Information Institute Ltd.
Indexed
SCOPUS scopus
Document Type
Article
Abstract
Based on external contextual evidence and internal formative expression characteristics, minimalisms were categorized into three types-functional, psychological, and organic minimalism. Particularly in the field of contemporary branding, organic minimalism built a relationship through the following four methodologies: 1. Maximizing the characteristics of Material 2. Using the characteristics of a local place 3. Increasing intimacy with an individual through customized design and 4. Communicating through Storytelling. This study also found a possibility that the methodologies are expanded as they fuse together. © 2017 International Information Institute.
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조형예술대학 > 시각디자인전공 > Journal papers
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