Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김수정 | - |
dc.date.accessioned | 2018-11-23T16:30:06Z | - |
dc.date.available | 2018-11-23T16:30:06Z | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1343-4500 | - |
dc.identifier.other | OAK-23787 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/247005 | - |
dc.description.abstract | Based on external contextual evidence and internal formative expression characteristics, minimalisms were categorized into three types-functional, psychological, and organic minimalism. Particularly in the field of contemporary branding, organic minimalism built a relationship through the following four methodologies: 1. Maximizing the characteristics of Material 2. Using the characteristics of a local place 3. Increasing intimacy with an individual through customized design and 4. Communicating through Storytelling. This study also found a possibility that the methodologies are expanded as they fuse together. © 2017 International Information Institute. | - |
dc.language | English | - |
dc.publisher | International Information Institute Ltd. | - |
dc.subject | Branding | - |
dc.subject | Functional minimalism | - |
dc.subject | Organic minimalism | - |
dc.subject | Psychological minimalism | - |
dc.title | A research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding | - |
dc.type | Article | - |
dc.relation.issue | 6 | - |
dc.relation.volume | 20 | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 4311 | - |
dc.relation.lastpage | 4318 | - |
dc.relation.journaltitle | Information (Japan) | - |
dc.identifier.scopusid | 2-s2.0-85039775162 | - |
dc.author.google | Lee Y. | - |
dc.author.google | Kim S.-J. | - |
dc.contributor.scopusid | 김수정(57148780900) | - |
dc.date.modifydate | 20181123094927 | - |