View : 46 Download: 0

Effect of flour information (origin and organic) and consumer attitude to health and natural product on bread acceptability of Korean consumers

Title
Effect of flour information (origin and organic) and consumer attitude to health and natural product on bread acceptability of Korean consumers
Authors
Ha C.-H.Lee S.M.Lee E.-K.Kim K.-O.
Ewha Authors
김광옥이은경
SCOPUS Author ID
김광옥scopus; 이은경scopus
Issue Date
2017
Journal Title
Journal of Sensory Studies
ISSN
0887-8250JCR Link
Citation
vol. 32, no. 5
Publisher
Blackwell Publishing Ltd
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
While bread is a staple food in western culture, it is a supplementary food in rice eating societies. The objective of this study was to investigate the effect of extrinsic flour information on bread acceptability in one of rice eating societies, Korea. Consumers evaluated six bread samples either blind or with flour information including which country it was produced and whether organic production was applied or not. Consumers' interest in health or in natural products was also measured. The results showed that information of using domestic flour had a strong positive effect on overall bread acceptability, while organic information particularly affected flavor preferences. Health or natural product interested people showed more distinct tendency of the above origin and organic effect. Texture liking remained unaffected by extrinsic information in all cases. Practical applications: The results implied the possibility of consumers who consider bread as supplementary food may be either lacking in knowledge about bread quality in relation to flours, resulting in biased expectation induced from extrinsic information or may not care bread quality as carefully as consumers in societies who consume bread as staple food. Consumer attitudes to health and to natural product were observed to be important considerations when developing market strategies for bread consumers in Korea. © 2017 Wiley Periodicals, Inc.
DOI
10.1111/joss.12281
Appears in Collections:
엘텍공과대학 > 식품공학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE