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dc.contributor.author박민정-
dc.date.accessioned2017-08-29T05:34:13Z-
dc.date.available2017-08-29T05:34:13Z-
dc.date.issued2016-
dc.identifier.issn0148-2963-
dc.identifier.urihttp://dspace.ewha.ac.kr/handle/2015.oak/234463-
dc.description.abstractAs mass customization programs are becoming ever more common among luxury brands, this study seeks to identify the dimensions of consumers' perceived value gained and to examine the relationships between consumer value and satisfaction and between satisfaction and loyalty in an online context. Three hundred and three female online shoppers in South Korea participated in a web-based survey. The findings revealed that hedonic, utilitarian, creative achievement, and social value influenced satisfaction with the customization, which in turn influenced brand loyalty. The relationships between consumer value and satisfaction differed depending on the consumer's past loyalty and need for uniqueness. These results have practical implications for developing effective customization programs for luxury brands in the online retail industry. © 2016 Elsevier Inc.-
dc.languageEnglish-
dc.publisherElsevier Inc.-
dc.subjectConsumer behavior-
dc.subjectLoyalty-
dc.subjectLuxury brand-
dc.subjectMass customization-
dc.subjectOnline retailing-
dc.subjectPerceived value-
dc.titleThe effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands-
dc.typeArticle-
dc.relation.issue12-
dc.relation.volume69-
dc.relation.indexSSCI-
dc.relation.indexSCOPUS-
dc.relation.startpage5775-
dc.relation.lastpage5784-
dc.relation.journaltitleJournal of Business Research-
dc.identifier.doi10.1016/j.jbusres.2016.04.174-
dc.identifier.wosidWOS:000385318500026-
dc.identifier.scopusid2-s2.0-84973563242-
dc.author.googleYoo J.-
dc.author.googlePark M.-
dc.contributor.scopusid박민정(57189627787)-
dc.date.modifydate20180501150144-
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신산업융합대학 > 의류산업학과 > Journal papers
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