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Effectiveness and service quality of robot museum through visitors experience: A case study of RoboLife Museum in South Korea

Title
Effectiveness and service quality of robot museum through visitors experience: A case study of RoboLife Museum in South Korea
Authors
Kim M.-G.Lee H.Lee J.Kwak S.S.Joo Y.
Ewha Authors
곽소나
SCOPUS Author ID
곽소나scopus
Issue Date
2015
Journal Title
2015 International Symposium on Micro-NanoMechatronics and Human Science, MHS 2015
Publisher
Institute of Electrical and Electronics Engineers Inc.
Indexed
SCOPUS scopus
Abstract
This study presents an initial investigation of effectiveness and service quality of robot museum through visitors experience. The survey research was performed in RoboLife Museum in South Korea, targeting teenagers who are most of the visitors of the museum. Impression, intimacy and attitude toward robots were measured to analyze change of the perception about robots through visiting experience. The results showed that impression and attitude were significantly changed after viewing robot exhibitions. However, intimacy showed no significant change. It was considered that impression and attitude can be affected by a single occasional experience, but intimacy needs actual interactions between visitors and robots such as making a short conversation or playing games together. The service quality, customer's satisfaction and loyalty were further investigated. The overall evaluation for the service provided by RoboLife museum was highly scored. © 2015 IEEE.
DOI
10.1109/MHS.2015.7438289
ISBN
9781479985623
Appears in Collections:
조형예술대학 > 산업디자인전공 > Journal papers
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