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How people perceive human-and product-like robots: Cross-cultural analysis between Japan and Korea
- How people perceive human-and product-like robots: Cross-cultural analysis between Japan and Korea
- Lee H.; Kang H.; Kwak S.S.; Lee J.; Kim M.-G.; Kwon J.
- Ewha Authors
- SCOPUS Author ID
- Issue Date
- Journal Title
- HAI 2015 - Proceedings of the 3rd International Conference on Human-Agent Interaction
- HAI 2015 - Proceedings of the 3rd International Conference on Human-Agent Interaction, pp. 315 - 318
- Human-like robot; Intellectual capabilities; Product evaluation; Product usefulness; Product-like robot; Purchase intention; Robot-likeness
- Association for Computing Machinery, Inc
- Document Type
- Conference Paper
- In this article, we present two robot design types: humanlike and product-like robot. A human-like robot is designed to be similar to humans in the appearance or behavior. A product-like robot is designed to maximize the functionality of a product. As well as the comparison between the human-like robot and product-like robot, cultural differences between Korea and Japan on perceived intellectual capability, robot-likeness, usefulness, overall impression and purchase intention were investigated. People evaluated the intellectual capability, usefulness and overall impression of the robots differently depending on their nationalities. The human-like robot was considered to be more robot-like than the product-like robot whereas there was no difference between the robots in both cultures on purchase intention. Implications for the robot design between Korea and Japan are discussed. © 2015 ACM.
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