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How people perceive human-and product-like robots: Cross-cultural analysis between Japan and Korea

Title
How people perceive human-and product-like robots: Cross-cultural analysis between Japan and Korea
Authors
Lee H.Kang H.Kwak S.S.Lee J.Kim M.-G.Kwon J.
Ewha Authors
곽소나
SCOPUS Author ID
곽소나scopus
Issue Date
2015
Journal Title
HAI 2015 - Proceedings of the 3rd International Conference on Human-Agent Interaction
Keywords
Human-like robotIntellectual capabilitiesProduct evaluationProduct usefulnessProduct-like robotPurchase intentionRobot-likeness
Publisher
Association for Computing Machinery, Inc
Indexed
SCOPUS scopus
Abstract
In this article, we present two robot design types: humanlike and product-like robot. A human-like robot is designed to be similar to humans in the appearance or behavior. A product-like robot is designed to maximize the functionality of a product. As well as the comparison between the human-like robot and product-like robot, cultural differences between Korea and Japan on perceived intellectual capability, robot-likeness, usefulness, overall impression and purchase intention were investigated. People evaluated the intellectual capability, usefulness and overall impression of the robots differently depending on their nationalities. The human-like robot was considered to be more robot-like than the product-like robot whereas there was no difference between the robots in both cultures on purchase intention. Implications for the robot design between Korea and Japan are discussed. © 2015 ACM.
DOI
10.1145/2814940.2815007
ISBN
9781450335270
Appears in Collections:
조형예술대학 > 산업디자인전공 > Journal papers
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