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Self discrepancy, perceived privacy rights, and contribution in virtual communities

Title
Self discrepancy, perceived privacy rights, and contribution in virtual communities
Authors
Suh A.Shin K.-S.
Ewha Authors
신경식서아영
SCOPUS Author ID
신경식scopus
Issue Date
2011
Journal Title
Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN
1530-1605JCR Link
Citation
pp. 3520 - 3529
Indexed
SCOPUS scopus
Abstract
Virtual communities enable one to pretend to be a different person or to possess a different identity at little or no cost. Despite the ubiquity of such communities, there is limited theoretical and empirical research on how taking on a different identity is associated with one's contributive behavior in those communities. Drawing on the social psychology literature, we adopt the concept of self-discrepancy rooted in self-identity and derive an index for selfdiscrepancy by using the differences between actual and virtual self-identities. Next, we link the selfdiscrepancy with perceived privacy rights and with the quality and quantity of contribution. An analysis of 299 respondents showed that self-discrepancy significantly influenced perceived privacy rights and indirectly reduced quality and quantity of contribution in virtual communities. Furthermore, sub-group analysis revealed that the effects of self-discrepancy varied depending on whether the virtual community was utilitarian or hedonic. © 2012 IEEE.
DOI
10.1109/HICSS.2012.520
ISBN
9780769545257
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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