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Vanity and public self-consciousness: A comparison of fashion consumer groups and gender

Title
Vanity and public self-consciousness: A comparison of fashion consumer groups and gender
Authors
Workman J.E.Lee S.-H.
Ewha Authors
이승희
Issue Date
2011
Journal Title
International Journal of Consumer Studies
ISSN
1470-6423JCR Link
Citation
vol. 35, no. 3, pp. 307 - 315
Indexed
SSCI; SCOPUS WOS scopus
Abstract
The purpose of this study was to compare vanity and public self-consciousness between fashion consumer groups (fashion change agents, fashion followers) and genders. Vanity has four dimensions: concern for physical appearance, a positive (perhaps inflated) view of physical appearance, concern for achievement and a positive (perhaps inflated) view of achievement. Participants (284 women; 116 men; mean age=21.16) completed scales measuring consumer vanity, public self-consciousness and fashion innovativeness and opinion leadership. Women scored higher on vanity physical concern, vanity achievement concern, vanity achievement view and public self-consciousness than men. Fashion change agents scored higher on vanity physical concern, vanity physical view and public self-consciousness than fashion followers. © 2010 Blackwell Publishing Ltd.
DOI
10.1111/j.1470-6431.2010.00934.x
Appears in Collections:
조형예술대학 > 의류학전공 > Journal papers
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