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Consumers report preferences when they should not: A cross-cultural study

Title
Consumers report preferences when they should not: A cross-cultural study
Authors
Marchisano C.Lim J.Cho H.S.Suh D.S.Jeon S.Y.Kim K.O.O'Mahony M.
Ewha Authors
김광옥
SCOPUS Author ID
김광옥scopus
Issue Date
2004
Journal Title
Journal of Sensory Studies
ISSN
0887-8250JCR Link
Citation
vol. 18, no. 6, pp. 487 - 516
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
Paired preference tests given to over 2000 consumers with putatively identical stimuli are discussed. Response conditions and consumer groups were varied and the proportions of preference and no preference responses were noted. Logical objections are present to extract preference data from hedonic scales. The use of these response frequencies as expected frequencies in chi squared analysis is illustrated, after adjustments for counterbalancing.
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엘텍공과대학 > 식품공학전공 > Journal papers
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