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DEVELOPMENT OF A CONSUMER-RELEVANT LEXICON FOR TESTING KITCHEN CLEANSERS CONSIDERING DIFFERENT PRODUCT USAGE STAGES

Title
DEVELOPMENT OF A CONSUMER-RELEVANT LEXICON FOR TESTING KITCHEN CLEANSERS CONSIDERING DIFFERENT PRODUCT USAGE STAGES
Authors
Kim, In-AhVan Hout, DanielleLee, Hye-Seong
Ewha Authors
이혜성
SCOPUS Author ID
이혜성scopus
Issue Date
2015
Journal Title
JOURNAL OF SENSORY STUDIES
ISSN
0887-8250JCR Link1745-459XJCR Link
Citation
vol. 30, no. 6, pp. 448 - 460
Publisher
WILEY-BLACKWELL
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
Determining critical attributes associated with consumer perceived benefit and choice is essential for the fast moving consumer goods industry. The goals of the present study were to develop a lexicon specific to usage process for kitchen cleansers using a novel consumer test and to test usage stage-dependency of the lexicon. Holistic usage process of kitchen cleansers was classified into purchase moment, during use and completion point. For a series of projective interviews, a semantic/language library, a collection of attributes relevant to kitchen cleansers was used as response options. Ethnographic observations/interviews were also incorporated into the consumer test to evoke consumers' natural usage process. Comparisons of the developed lexicon revealed differences of consumers' evaluation processes across different usage stages. At the purchase moment, attributes associated with Convenience and Functionality categories were found to be more important, whereas at completion point, attributes associated with Sensory Quality and Sentimental Consequence were more important.
DOI
10.1111/joss.12179
Appears in Collections:
엘텍공과대학 > 식품공학전공 > Journal papers
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