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Age and gender differences in the influence of extrinsic product information on acceptability for RTD green tea beverages

Title
Age and gender differences in the influence of extrinsic product information on acceptability for RTD green tea beverages
Authors
Bae, Ye-WonLee, Soh MinKim, Kwang-Ok
Ewha Authors
김광옥이소민
SCOPUS Author ID
김광옥scopus; 이소민scopus
Issue Date
2016
Journal Title
JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE
ISSN
0022-5142JCR Link1097-0010JCR Link
Citation
vol. 96, no. 4, pp. 1362 - 1372
Keywords
RTD green tea beveragesconsumer acceptabilityage and gender differenceextrinsic product informationexpectation in health improvement
Publisher
WILEY-BLACKWELL
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
BACKGROUNDThe introduction of ready-to-drink (RTD) green tea beverage has allowed diverse consumers to consume green teas and related products. Green tea that has been traditionally consumed for its delicate flavor characteristics is also widely consumed for its recognition as a healthy product. Because it is reported that age difference exists in consideration of health-related information, the objective of the study was to investigate how sensory and non-sensory factors, in particular health-related information, price and packaging, would affect the flavor acceptability of green tea beverages, depending on consumers' age and gender. RESULTSRegardless of the product information, old consumers preferred products that provided an indication of health beneficial effect. On the other hand, young consumers tended to be influenced by extrinsic product information such as packaging, brand/manufacturer and/or price, though these consumers were not so much influenced by health beneficial information as were the old consumers. CONCLUSIONThe findings of the study implied that the influence of non-sensory information such as health beneficial information in flavor liking differed depending mostly on consumers' age, and little on gender, for RTD green tea beverages. (c) 2015 Society of Chemical Industry
DOI
10.1002/jsfa.7232
Appears in Collections:
엘텍공과대학 > 식품공학전공 > Journal papers
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