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Effects of users' envy and shame on social comparison that occurs on social network services

Title
Effects of users' envy and shame on social comparison that occurs on social network services
Authors
Lim, MyungsuhYang, Yoon
Ewha Authors
양윤
SCOPUS Author ID
양윤scopus
Issue Date
2015
Journal Title
COMPUTERS IN HUMAN BEHAVIOR
ISSN
0747-5632JCR Link1873-7692JCR Link
Citation
vol. 51, pp. 300 - 311
Keywords
Social network serviceSocial comparisonEnvyShame
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Indexed
SSCI; SCOPUS WOS scopus
Abstract
In the context of the social network service environment, we explore how discrete emotions envy and shame, in particular may mediate the effects of social comparison on behavior intention and psychological responses. Based on the survey responses of 446 university students, the results suggest that social comparison to media figures correlates with a range of emotional responses as well as with behavioral intention and psychological responses. Envy maintained a significantly greater association with switch intention as a behavioral intention compared to shame. Conversely, shame was significantly related to burnout as a psychological response. Further, mediational analyses were consistent with the argument that envy and shame mediate the social comparison-outcome variables relationship. This research helps to illuminate the driving mechanism for the emotional effect that social comparison on social network service could elicit from a user. This predicts the nature of the behavioral and psychological outcome associated with the comparison and has implications for an enhanced understanding of the way in which the unique social network service communication environment may stimulate this process. (C) 2015 Elsevier Ltd. All rights reserved.
DOI
10.1016/j.chb.2015.05.013
Appears in Collections:
사회과학대학 > 심리학전공 > Journal papers
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