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Films and cultural hegemony: American hegemony "outside" and "inside" the "007" movie series

Title
Films and cultural hegemony: American hegemony "outside" and "inside" the "007" movie series
Authors
Shin, ByungjuNamkung, Gon
Ewha Authors
남궁곤
SCOPUS Author ID
남궁곤scopus
Issue Date
2008
Journal Title
ASIAN PERSPECTIVE
ISSN
0258-9184JCR Link
Citation
vol. 32, no. 2, pp. 115 - 143
Keywords
cultural hegemonyUS hegemonysocial network analysis
Publisher
KYUNGNAM UNIV, INST FAR EASTERN STUDIES
Indexed
SSCI; SCOPUS; KCI WOS
Abstract
This article examines empirically how American cultural hegemony operates through the medium of film-in this case, via the James Bond '007" movie series. It is evident that American values are diffused worldwide via the motion picture industry. Pie 007 series is a masterpiece that successfully adjusted to the Hollywood system where American capital and structure prevails. The films are controlled by U.S. funding and reflect American perspectives vividly. Between the lines in the scripts, filmgoers are urged to link the United States with positive hence legitimate-values and accept American's dominant position. The authors of this study argue that the "007 movie series satisfies certain conditions to diffuse and reproduce American hegemony. Moreover, since the series reflects different aspects of the international environment, it is an appropriate case to speculate about hegemony in films.
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사회과학대학 > 정치외교학전공 > Journal papers
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