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Showing results 1 to 7 of 7

Issue DateTitleAuthor(s)Type
2011A negative side of outsourcing marketing functions and market-based learning process박정은Article
2013Consequences of impulse buying cross-culturally: A qualitative study박정은Article
2007Factors of determining long-term orientation in interfirm relationships박정은Article
2012Frequency of CRM implementation activities: A customer-centric view박정은Article
2010How does CRM technology transform into organizational performance? A mediating role of marketing capability박정은Article
2010How does sales force automation influence relationship quality and performance? The mediating roles of learning and selling behaviors박정은Article
2017The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance박정은Article
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