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Consequences of impulse buying cross-culturally: A qualitative study

Title
Consequences of impulse buying cross-culturally: A qualitative study
Authors
Park J.E.Choi E.J.
Ewha Authors
박정은
SCOPUS Author ID
박정은scopus
Issue Date
2013
Journal Title
International Journal of Software Engineering and its Applications
ISSN
1738-9984JCR Link
Citation
vol. 7, no. 1, pp. 247 - 260
Indexed
SCOPUS scopus
Abstract
This study explores how normative influences impact impulse buying across cultures. This qualitative study is conducted using Korean and American respondents to represent culture differences. Previous literature suggests that individuals from collectivist societies place more value on the normative judgments of others. This increased emphasis on the normative values of others coupled with the consequences of impulse buying may seriously impact impulse buying behavior and across cultures. The authors are exploring these possibilities through in-depth focus interviews. In addition, the authors will formulate a multi-cultural model of impulse buying behavior based on the qualitative results. Finally, the authors will discuss the limitations of this study and conclude with some implications for the marketers and researchers.
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경영대학 > 경영학전공 > Journal papers
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