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Online travel information filtering: Role of commercial cues in trust and distrust mechanisms

Title
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms
Authors
Choi, YoungjoonLee, JaeseokChoe, Yeongbae
Ewha Authors
최영준
Issue Date
2021
Journal Title
JOURNAL OF TRAVEL & TOURISM MARKETING
ISSN
1054-8408JCR Link

1540-7306JCR Link
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING vol. 38, no. 7, pp. 710 - 724
Keywords
Filtering mechanismcommercial cuedistrustinvolvementnarrative format
Publisher
ROUTLEDGE JOURNALS, TAYLOR &

FRANCIS LTD
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists' filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism.
DOI
10.1080/10548408.2021.1985037
Appears in Collections:
ETC > ETC
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