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Internet-sourced competitive intelligence

Title
Internet-sourced competitive intelligence
Authors
Cronin BlaiseOverfelt KaraFouchereaux KarenManzvanzvike TendaiCha MikyeongSona Edward
Ewha Authors
차미경
SCOPUS Author ID
차미경scopus
Issue Date
1994
Journal Title
Proceedings - National Online Meeting
ISSN
0739-1471JCR Link
Citation
Proceedings - National Online Meeting, pp. 87 - 92
Publisher
Publ by Learned Information Ltd, Medford, NJ, United States
Indexed
SCOPUS scopus
Document Type
Conference Paper
Abstract
Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm more competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet.
ISBN
938734849
Appears in Collections:
사회과학대학 > 문헌정보학전공 > Journal papers
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