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The effects of experiential factors of virtual reality (VR) store on perceived information, satisfaction and revisit intention [가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향]

Title
The effects of experiential factors of virtual reality (VR) store on perceived information, satisfaction and revisit intention [가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향]
Authors
Cheon Y.R.Choi W.L.Park M.J.Yoo J.M.
Ewha Authors
박민정
SCOPUS Author ID
박민정scopus
Issue Date
2019
Journal Title
Journal of the Korean Society of Clothing and Textiles
ISSN
1225-1151JCR Link
Citation
Journal of the Korean Society of Clothing and Textiles vol. 43, no. 5, pp. 682 - 698
Keywords
Customer satisfactionExperiential marketingPerceived amount of informationRevisit intentionVirtual reality
Publisher
Korean Society of Clothing and Textiles
Indexed
SCOPUS; KCI scopus
Document Type
Article
Abstract
This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology. © 2019, The Korean Society of Clothing and Textiles. All rights reserved.
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DOI
10.5850/JKSCT.2019.43.5.682
Appears in Collections:
신산업융합대학 > 의류산업학과 > Journal papers
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