Teaching Business Speaking for Marketing Employees at Innisfree via Communicative Language Teaching

Abstract

The purpose of this textbook is to equip the target marketing employees in Korea with more effective communication skills – specifically speaking skills. L2s in the K-beauty instruct need to be more communicatively competent in order to be able to participate actively in various business settings. The goal of the company is to improve sales and marketing outside of Korea with the intention of gaining more revenue. Therefore, this book seeks to meet the demands of both the company and the L2s by engaging employees in meaningful activities in which they can practice language and language functions, for example, to be able to clearly explain products, conduct consultations, make recommendations to customers, and communicate appropriately with prospective customers. Students will be supported throughout this textbook to be better able to specifically speak more confidently about Innisfree products in various authentic situations.