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The effectiveness of apologies and thanks in favor asking messages: A cross-cultural comparison between Korea and the United States

Title
The effectiveness of apologies and thanks in favor asking messages: A cross-cultural comparison between Korea and the United States
Authors
Lee, Hye Eun
Ewha Authors
이혜은
SCOPUS Author ID
이혜은scopus
Issue Date
2014
Journal Title
INTERNATIONAL JOURNAL OF INTERCULTURAL RELATIONS
ISSN
0147-1767JCR Link

1873-7552JCR Link
Citation
INTERNATIONAL JOURNAL OF INTERCULTURAL RELATIONS vol. 43, pp. 335 - 348
Keywords
Cross-cultural researchApologyGratitudeMessage effectivenessCulture
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
Three studies investigated whether apologies and/or thanks in a favor asking email message increase normality of the message, positive attitude about the message, sender credibility and willingness to give the favor in the U.S. and Korea. Participants as the Sender in study 1 (N=521) and as the Receiver in study 2 (N=386) completed one of four versions of a questionnaire regarding a prototype of a message for a given situation. Unlike study I using a single act of apology or thanks, repeated apologies and thanks were used in the messages of study 2. Study 3 (N = 807) used seven versions of a questionnaire for a situation different from the first two studies. An apology created some positive responses by Koreans in study 1, repeated apologies led to positive responses by Koreans in study 2, and repeated apologies for Koreans and thanks for Americans created positive responses in study 3. Implications and future research directions were discussed. (c) 2014 Elsevier Ltd. All rights reserved.
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DOI
10.1016/j.ijintrel.2014.10.004
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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