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dc.contributor.advisor이혜은-
dc.contributor.authorGAO, QUAN-
dc.creatorGAO, QUAN-
dc.date.accessioned2019-08-13T16:30:45Z-
dc.date.available2019-08-13T16:30:45Z-
dc.date.issued2019-
dc.identifier.otherOAK-000000158489-
dc.identifier.urihttp://dcollection.ewha.ac.kr/common/orgView/000000158489en_US
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/250524-
dc.description.abstractIn order to examine persuasiveness of message framing, interactivity of social media, and the interaction effect of framed messages as well as interactivity on depression detection promotion, a 2 (Framed messages: gain- versus loss- ) by 2 (Interactivity: low versus high) factorial experiment was conducted among 269 participants (M = 30.70, SD = 7.34). The results indicated that, consistent with prior researches, loss-framed messages could enhance individuals’ intention to take a depression examination to a greater degree compared to gain- framed ones. Additionally, the interaction effect of framed messages and interactivity was demonstrated to influence individuals’ intention to take a depression test. Specifically, in the high interactivity group, participants who read the message framed in a loss way reported that they had stronger intention to take a depression examination than those who read the message framed in a gain way. On the other hand, messages framed in a loss way were demonstrated to be more effective delivered through highly interactive social network sites than those through normal websites.;본 연구는 메시지 프레이밍, 소셜미디어의 인터랙티브티, 또는 양자의 상호작용이 어떻게 우울증 검진 행위를 설득하는지를 연구하기 위하여 269 명 참여자를 대상으로 2 (메시지 프레이밍: 손실적 메시지, 획득적 메시지) x 2 (인터랙티브티: 높은 인터랙티브티, 낮은 인터랙티브티) 요인 실험을 실시하였다. 연구 결과 손실적 메시지와 높은 인터랙티브티는 우울증 검진 행위를 설득하는 데 더 효과적이고 메시지 프레이밍과 인터랙티브티의 상호작용도 존재한다. 즉, 인터랙티브티가 높을 때 손실적 메시지를 읽는 사람은 우울증 검진을 받는 의도가 더 강할 것이며 인터랙티브티가 높을 때 획득적 메시지보다 손실적 메시지는 우울증 검증에 있어 더 효과적이다. 본 연구 결과는 소셜미디어 시대에 메시지 프레이밍이 어떻게 정신 질환 검진 행위를 설득하는 지를 시사한다. 높은 인터랙티브티 특징을 가지는 소셜 네트워크 사이트를 이용해 손실적 메시지를 전달하는 것이다.-
dc.description.tableofcontentsI. Introduction 1 A. Research Background 1 B. Objectives 4 II. Literature Review and Theoretical Framework 4 A. Review of the Effect of Framed Messages on Motivating Health Behavior 4 B. Interactivity and Persuasiveness 14 C. Depression 18 D. Hypotheses Development 20 III. Method 21 A. Design 22 B. Participants 22 C. Procedure 23 D. Stimulus 23 E. Manipulation of Interactivity 24 F. Manipulation Check 24 G. Dependent Variable 25 H. Control Variables 26 IV. Results 27 A. Manipulation Check 27 B. Data Analysis 28 C. The Main Effect of Framed Messages on the Intention to Take a Depression Examination (H1) 28 D. The Main Effect of Interactivity on the Intention to Take a Depression Examination (H2) 30 E. The Interaction Effect of Framed Messages and Interactivity on the Intention to Take a Depression Examination (H3 and H4) 31 F. Summary 33 V. Discussion 34 A. Summary and Implications 34 B. Limitations and Future Researches 39 References 41 Appendix 1 Questions for Measuring the Intention to Take a Depression Examination 54 Appendix 2 Issue Involvement of Depression 55 Appendix 3 Questions for Measuring Perceived Risk 56 Appendix 4 Burns Depression Checklist 57 Appendix 5 Framed Messages with Different Interactivity 59 Appendix 6 Questions for Measuring Perceived Interactivity, Perceived Message Framing and Intention to Take Depression Examination 67 Abstract (in Korean) 69-
dc.formatapplication/pdf-
dc.format.extent1846377 bytes-
dc.languageeng-
dc.publisher이화여자대학교 대학원-
dc.subject.ddc600-
dc.titleHow Framed Messages Persuade Depression Detection Behaviors-
dc.typeMaster's Thesis-
dc.title.subtitleInteractivity of Social Media as a Moderator-
dc.format.pagev, 69 p.-
dc.identifier.thesisdegreeMaster-
dc.identifier.major대학원 커뮤니케이션·미디어학과-
dc.date.awarded2019. 8-
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일반대학원 > 커뮤니케이션·미디어학과 > Theses_Master
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