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The effects of tearful presidential appeals on public anger relief and government reputation

Title
The effects of tearful presidential appeals on public anger relief and government reputation
Authors
Yoo J.-W.Jin Y.-J.
Ewha Authors
진용주
Issue Date
2017
Journal Title
Corporate Reputation Review
ISSN
1363-3589JCR Link
Citation
Corporate Reputation Review vol. 20, no. 1, pp. 40 - 56
Keywords
Anger reliefCrisis managementGovernment reputationNonlinguistic appeal
Publisher
Palgrave Macmillan Ltd.
Indexed
SCOPUS scopus
Document Type
Article
Abstract
This study examines the ways in which nonverbal communication appeals by heads of state during serious situations of national crisis affect the public's anger levels and appraisal of the government organization. The experiment used a 2 9 2 design with two forms of crisis (those associated with high and low levels of government responsibility) and two forms of appeal or apology, namely "tearful" and "ordinary." Anger levels were found to be significantly lower following a political leader's apology in both tearful and ordinary forms following a crisis for which the government responsibility was perceived as high. In cases of crises for which government responsibility was seen as low, anger levels did decrease, though not significantly. Comparison of the effects of tearful and ordinary appeals showed the former to have a stronger anger relief effect than the latter in both high and low responsibility conditions, although not to a statistically significant degree. No particular difference was observed between the two appeal times in terms of government reputation. Theoretical and managerial implications as well as directions for future research are discussed. © 2017 Macmillan Publishers Ltd & Reputation Institute.
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DOI
10.1057/s41299-017-0015-6
Appears in Collections:
부속기관 > 기업가센터 > Journal papers
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