A novel two-step rating-based ‘double-faced applicability’ test. Part 2: Introducing a novel measure of affect magnitude (d′A) for profiling consumers’ product usage experience based on Signal Detection Theory
Title
A novel two-step rating-based ‘double-faced applicability’ test. Part 2: Introducing a novel measure of affect magnitude (d′A) for profiling consumers’ product usage experience based on Signal Detection Theory