DSpace at EWHA: Issues evaluation: The case of Microsoft

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DC Field	Value	Language
dc.contributor.author	김영욱	*
dc.date.accessioned	2016-09-23T01:09:17Z	-
dc.date.available	2016-09-23T01:09:17Z	-
dc.date.issued	2001	*
dc.identifier.issn	1356-3289	*
dc.identifier.other	OAK-19314	*
dc.identifier.uri	https://dspace.ewha.ac.kr/handle/2015.oak/232291	-
dc.description.abstract	The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications. © 2001, MCB UP Limited	*
dc.language	English	*
dc.subject	Advertising	*
dc.subject	Issues management	*
dc.subject	Measurement	*
dc.subject	Media	*
dc.subject	Public relations	*
dc.title	Issues evaluation: The case of Microsoft	*
dc.type	Article	*
dc.relation.issue	2	*
dc.relation.volume	6	*
dc.relation.index	SCOPUS	*
dc.relation.startpage	76	*
dc.relation.lastpage	81	*
dc.relation.journaltitle	Corporate Communications: An International Journal	*
dc.identifier.doi	10.1108/13563280110391304	*
dc.identifier.scopusid	2-s2.0-84986172394	*
dc.author.google	Kim J.	*
dc.author.google	Kim Y.	*
dc.contributor.scopusid	김영욱(7410196646)	*
dc.date.modifydate	20240118134111	*