DSpace at EWHA: Introduction: Social media marketing and luxury brands

Browse

My Repository

DSpace at EWHA경영대학 경영학전공 Journal papers

View : 772 Download: 0

Introduction: Social media marketing and luxury brands

Title: Introduction: Social media marketing and luxury brands

Authors: Phan M.; Park S.-Y.

Ewha Authors: 박성연

SCOPUS Author ID: 박성연

Issue Date: 2014

Journal Title: Journal of Global Fashion Marketing

ISSN: 2093-2685

Citation: Journal of Global Fashion Marketing vol. 5, no. 3, pp. 195 - 196

Keywords: Consumer behavior; Global fashion marketing; Luxury brands; Semiotics; Social media marketing

Publisher: Routledge

Indexed: SCOPUS; KCIE

Document Type: Article

Abstract: This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013. © 2014 Korean Scholars of Marketing Science.

DOI: 10.1080/20932685.2014.908528

Appears in Collections:: 경영대학 > 경영학전공 > Journal papers

Files in This Item:

Export: RIS (EndNote); XLS (Excel); XML

Show full item record

Find@EWHA

qrcode

: search

BROWSE