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DSpace at EWHA사회과학대학 커뮤니케이션·미디어학전공 Journal papers

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Children's advertising literacy for advergames: Perception of the game as advertising

Title: Children's advertising literacy for advergames: Perception of the game as advertising

Authors: An S.; Jin H.S.; Park E.H.

Ewha Authors: 안순태

SCOPUS Author ID: 안순태

Issue Date: 2014

Journal Title: Journal of Advertising

ISSN: 0091-3367

Citation: Journal of Advertising vol. 43, no. 1, pp. 63 - 72

Indexed: SSCI; SCOPUS

Document Type: Article

DOI: 10.1080/00913367.2013.795123

Appears in Collections:: 사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers

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