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DSpace at EWHA사회과학대학 커뮤니케이션·미디어학전공 Journal papers

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Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Title: Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Authors: An S.; Kang H.

Ewha Authors: 안순태

SCOPUS Author ID: 안순태

Issue Date: 2013

Journal Title: International Journal of Advertising

ISSN: 0265-0487

Citation: International Journal of Advertising vol. 32, no. 4, pp. 655 - 678

Indexed: SSCI; SCOPUS

Document Type: Article

Appears in Collections:: 사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers

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