| 2001 | Institutional image: A case study | 김영욱 | Article |
| 2001 | Issues evaluation: The case of Microsoft | 김영욱 | Article |
| 2003 | Conceptualizing health campaign strategies through the level of involvement | 김영욱 | Article |
| 2001 | Applying and measuring strategic evaluation to the case of Microsoft | 김영욱 | Review |
| 2015 | A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC) | 차희원 | Article |
| 2017 | Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games | 유승철 | Article |
| 2016 | A Study of the Public's sincere apology acceptance and political attitude on public conflict resolution in South Korea | 임유진 | Article |
| 2015 | A framework linking organization-public relationships and organizational reputation in public relations management | 차희원 | Book Chapter |
| 2015 | Chemyon, relationship building, and conflicts | 김영욱 | Book Chapter |
| 2016 | The radiation problem and its solution from a health communication perspective | 김영욱 | Article |
| 2010 | Who controls newspapers' political perspectives? Source transparency and affiliations in Korean news articles about US beef imports | 이건호 | Article |
| 2011 | Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads | 안순태 | Conference Paper |
| 2011 | Stigma-reducing components in direct-to-consumer prescription ads: Onset controllability, offset controllability, and recategorization | 안순태 | Article |
| 2009 | News values of sports events: An application of a newsworthiness model on the World Cup coverage of US and Korean media | 최윤정 | Article |
| 2010 | The influence of cultural values on perceptions of corporate social responsibility: Application of hofstede's dimensions to Korean public relations practitioners | 김영욱 | Article |
| 2009 | Conservative and progressive papers' news presentation of the U.S. beef imports issue: Analysis of sources in Korean newspaper articles? | 이건호 | Article |
| 2007 | Internet news media and issue development: A case study on the roles of independent online news services as agenda-builders for anti-US protests in South Korea | 송용회 | Conference Paper |
| 2009 | The globalisation of the Korean advertising industry: Dependency or hybridity? | 차희원 | Article |
| 2010 | Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations | 차희원 | Article |
| 2011 | Mitigating the effects of advergames on children: Do advertising breaks work? | 안순태 | Article |
