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Showing results 1 to 20 of 122

Issue DateTitleAuthor(s)Type
2013A Comparative Study of the Accuracy of Quotation-Embedded Headlines in Chosun Ilbo and The New York Times from 1989 to 2009이건호Article
2015A framework linking organization-public relationships and organizational reputation in public relations management차희원Book Chapter
2016A Study of the Public's sincere apology acceptance and political attitude on public conflict resolution in South Korea임유진Article
2015A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC)차희원Article
2018Adoption of mobile apps for mental health: Socio-psychological and technological factors안순태Conference Paper
2014Advertising or games? advergames on the internet gaming sites targeting children안순태Article
2014All things considered? Investigating the diversity of public affairs issues that individuals think about in the Internet age최지향Article
2001Applying and measuring strategic evaluation to the case of Microsoft김영욱Review
2020Big Data Analyses of Korea's Nation Branding on Google and Facebook차희원Article
2019Building an understanding of major advertising strategies for location-based digital signage: A study of Korean marketing practitioners'practice유승철Article
2018Chemyeon, the Korean Face: Finalizing the Scale and Validity through Self-Construal김영욱Article
2015Chemyon, relationship building, and conflicts김영욱Book Chapter
2014Children's advertising literacy for advergames: Perception of the game as advertising안순태Article
2017Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan차희원Article
2003Conceptualizing health campaign strategies through the level of involvement김영욱Article
2009Conservative and progressive papers' news presentation of the U.S. beef imports issue: Analysis of sources in Korean newspaper articles?이건호Article
2017Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games유승철Article
2013Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation김영욱Chapter
2017Cross-cultural testing of face threats to predict apology and thanks intentions이혜은Article
2013Cross-Cutting Effects of Hypertext Navigation on the Convergence of Attitudes최윤정Article