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Results 1-8 of 8 (Search time: 0.0 seconds).
Item hits:
Issue Date
Title
Author(s)
Type
2023
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Eunice Eun-Sil Kim(김은실)
Article
2018
#Me and brands: understanding brand-selfie posters on social media
Eunice Eun-Sil Kim(김은실)
Article
2020
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post [照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果]
Eunice Eun-Sil Kim(김은실)
Article
2020
How age-morphed images make Me feel: The role of emotional responses in building support for seniors
Eunice Eun-Sil Kim(김은실)
Article
2020
Social break up: Why consumers hide and unlike brands on Facebook
Eunice Eun-Sil Kim(김은실)
Article
2021
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
Eunice Eun-Sil Kim(김은실)
Article
2020
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
Eunice Eun-Sil Kim(김은실)
Article
2023
Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram
Eunice Eun-Sil Kim(김은실)
Article
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