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Showing results 1 to 3 of 3

Issue DateTitleAuthor(s)Type
2024Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea최영준Article
2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand박민정Article
2024When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements박민정Article
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