Browsing bySubjectAttractiveness

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Showing results 1 to 2 of 2

Issue DateTitleAuthor(s)Type
2018Effects of Celebrity Credibility on Country’s Reputation: A Comparison of an Olympic Star and a Political Leader진용주Article
2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand박민정Article

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