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Showing results 3 to 4 of 4

Issue DateTitleAuthor(s)Type
2023That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials박성연Article
2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand박민정Article
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