| 2020 | Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language | Eunice Eun-Sil Kim(김은실) | Article |
| 2025 | Disclosing the 'real' flaws: how influencer negative self-disclosure enhances influencer authenticity | Eunice Eun-Sil Kim(김은실) | Article |
| 2024 | Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery | Eunice Eun-Sil Kim(김은실) | Article |
| 2026 | Framing responsibility: Human and AI agent effects on apology effectiveness in service failures | Eunice Eun-Sil Kim(김은실) | Article |
| 2025 | Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement | Eunice Eun-Sil Kim(김은실) | Article |
| 2020 | How age-morphed images make Me feel: The role of emotional responses in building support for seniors | Eunice Eun-Sil Kim(김은실) | Article |
| 2020 | Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post [照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果] | Eunice Eun-Sil Kim(김은실) | Article |
| 2023 | Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram | Eunice Eun-Sil Kim(김은실) | Article |
| 2018 | #Me and brands: understanding brand-selfie posters on social media | Eunice Eun-Sil Kim(김은실) | Article |
| 2021 | Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users | Eunice Eun-Sil Kim(김은실) | Article |
| 2020 | Social break up: Why consumers hide and unlike brands on Facebook | Eunice Eun-Sil Kim(김은실) | Article |
| 2023 | The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising | Eunice Eun-Sil Kim(김은실) | Article |
