| 2001 | 2-3세 자녀를 둔 어머니의 양육 신념, 효능감 및 스트레스가 양육 행동에 미치는 영향 | 안지영 | Doctoral Thesis |
| 2019 | 20대 중국인 여성 소비자의 라이프스타일과 명품 구매행동에 관한 연구 | WANG, XINGE | Master's Thesis |
| 2006 | A cross-cultural study of behavioral inhibition in toddlers: East-West-North-South | 박성연; 도현심 | Article |
| 2016 | A CROSS-CULTURAL STUDY OF VIETNAM AND KOREA | NGUYEN KIEU TRANG | Master's Thesis |
| 2021 | Culturally Shared and Unique Meanings and Expressions of Maternal Control Across Four Cultures | 박성연 | Article |
| 2012 | Does perceived consumer fit matter in corporate social responsibility issues? | 박성연 | Article |
| 2005 | E-서비스 케이프와 소비자의 특성에 따른 감정적 반응이 인터넷 쇼핑몰 성과에 미치는 영향 | 千美英 | Master's Thesis |
| 2013 | Employee perception of CSR activities: Its antecedents and consequences | 박성연 | Article |
| 2000 | Exploring reciprocal parent and child effects in the case of child inhibition in US and Korean samples | 박성연 | Article |
| 2011 | Factors affecting the self-directed learning of students at clinical practice course for advanced practice nurse | 박성연; 김미영 | Article |
| 2013 | German and Korean mothers' sensitivity and related parenting beliefs | 박성연 | Article |
| 2014 | Introduction: Social media marketing and luxury brands | 박성연 | Article |
| 2005 | Korean mothers' proactive socialisation beliefs regarding preschoolers' social skills | 박성연 | Article |
| 2021 | Links between television exposure and toddler dysregulation: Does culture matter? | 박성연; 한세영 | Article |
| 2022 | Mothers’ Reactions to Children’s Emotion Expressions in Different Cultural Contexts: Comparisons across Nepal, Korea, and Germany | 박성연 | Article |
| 2019 | Narcissism and Consumers | 강유진 | Doctoral Thesis |
| 2012 | Perceived parental psychological control and adolescent depressive experiences: A cross-cultural study with Belgian and South-Korean adolescents | 박성연 | Article |
| 2013 | Recent advances in globalization, culture and marketing strategy: Introduction to the special issue | 박성연 | Editorial |
| 2016 | SNS 브랜드 팬페이지 이용자 간의 관계와 팬페이지 특성이 지속이용의도 및 구매의도에 미치는 영향 | 배정미 | Master's Thesis |
| 2006 | South Korean mothers' beliefs regarding aggression and social withdrawal in preschoolers | 박성연 | Article |
| 2019 | The Effect of the Perceived Benefits of Organic Consumption on Purchasing Intentions | HE, JIANAN | Master's Thesis |
| 2016 | The important role of corporate social responsibility capabilities in improving sustainable competitive advantage | 박성연; 배재현 | Article |
| 2018 | The influence of Consumers’ Facesensitivity and Consumers’ need for uniqueness in the Conspicuous Consumption of Korean and Chinese consumers | TONG, YITIAN | Master's Thesis |
| 2020 | The Influence of Perceived Values on the Attitude and Purchasing Intention for Luxury Goods | WONG, KAYANJOEY | Master's Thesis |
| 2001 | The Korean diasporic experience: Measuring ethnic identity in the United States and China | 박성연; 도현심 | Article |
| 2018 | The moderating role of vertical collectivism in South-Korean adolescents' perceptions of and responses to autonomy-supportive and controlling parenting | 박성연 | Article |
| 2016 | The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity | 박성연 | Article |
| 2013 | To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior | 박성연 | Article |
| 2019 | What is the motivation for using the Sharing Economy?: Interaction effect of psychological ownership motivation | 박성연 | Article |
| 2016 | What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers | 박성연 | Book Chapter |
