| 2010 | A dynamic process of buyer-seller technology adoption | 이종국 | Article |
| 2015 | Alliance experience and governance flexibility | 이종국 | Article |
| 2018 | Consumer click behaviors in online live broadcasting | WANG, YAQIAN | Master's Thesis |
| 2021 | Consumer Engagement with Educational Content on TikTok | Marcellan, Martina | Master's Thesis |
| 2014 | Distributor’s Codevelopment with Upstream Manufacturer | 김별아 | Master's Thesis |
| 2017 | Enhancement and control mechanisms for alliances with multidimensional cross-national distances | 오유진 | Doctoral Thesis |
| 2016 | If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches | 이종국 | Article |
| 2014 | Interplay between internal investment and alliance specialization in R&D and marketing | 이종국 | Article |
| 2023 | Licensing early-versus late-stage technologies: The licensee perspective | 이종국 | Article |
| 2016 | Market-Driven Technological Innovation Through Acquisitions: The Moderating Effect of Firm Size | 이종국 | Article |
| 2017 | Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination | 이종국 | Article |
| 2018 | Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market | 이종국 | Article |
| 2011 | Supply chain efficiency and security: Coordination for collaborative investment in technology | 이종국 | Article |
| 2014 | The adoption of mobile self-service technologies: Effects of availability in alternative media and trust on the relative importance of perceived usefulness and ease of use | 양희동; 이종국 | Article |
| 2011 | The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios | 이종국 | Article |
| 2018 | The contingency value of the partner firm's customer assets in a business-to-business relationship | 이종국 | Article |
| 2018 | The Effect of Product Information, Relationship and Individual Characteristics on Purchase Intention in P2P Instant Messaging Social E-commerce Platforms | MU, YAO | Master's Thesis |
| 2019 | The Effect of Revealing UGC Sponsorship on Consumer Response | LIAO, QIULI | Master's Thesis |
| 2021 | The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms | 이종국 | Article |
| 2015 | The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners | 이종국 | Article |
| 2016 | Understanding the Effects of Plural Marketing Structures on Alliance Performance | 이종국 | Article |
| 2017 | When do firms enter a repeated partnership? The effect of contract terms and relative partner characteristics | 이종국 | Article |
| 2020 | Who is the Longest of Them All? Understanding the Expressiveness of Product Review Using Test Analysis | 김수현 | Master's Thesis |
| 2018 | 농산물 유통경로에 따른 가격전이과정의 비대칭성 정도 비교 | 이나리 | Master's Thesis |
| 2021 | 온라인 리뷰가 모바일 게임 성과에 미치는 영향 | WU MENG YING | Master's Thesis |
| 2022 | 온라인 소비자 리뷰 요인이 리뷰 무용성에 미치는 영향 | 한지안 | Master's Thesis |
