Ethical consumerism in global perspective: Generalized linear model of interactions between individual-level predictors and country-level affluence

Abstract

Recently, scholars have demonstrated the importance of structural and cultural contexts regarding ethical consumerism. Precedent studies of ethical consumerism, mostly have been conducted within western countries. These limited researches had made exceptions for potentially important country-level variation such as economic, social/ cultural and political factors. In addition, theories of ethical consumerism suggest interactive relationships between individual- and macro-level variables, and research across all levels of analysis in global perspective is required to be conducted. By necessity, this study used the 2014 citizenship module of the International Social Survey Program (ISSP) to research ethical consumerism in global perspective using Generalized Linear Model with cross-level interactions between country-level and individual-level predictors. Expanding the research to non-western countries, this study shows expansive investigation on ethical consumerism. Findings of this study confirm the importance of the established individual-and countrylevel predictors of ethical consumerism. © Rushing Water Publishers Ltd. 2019.