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PERCEIVED SIMILARITY AND THIRD-PERSON EFFECT: MEDIA COVERAGE OF THE SHOOTING INCIDENT AT VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY

Title
PERCEIVED SIMILARITY AND THIRD-PERSON EFFECT: MEDIA COVERAGE OF THE SHOOTING INCIDENT AT VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY
Authors
Park, Hee SunLee, Hye EunChoi, Hye JeongLee, Dong WookAhn, JiyoungPark, Hyunjin
Ewha Authors
이혜은
SCOPUS Author ID
이혜은scopus
Issue Date
2014
Journal Title
SOCIAL BEHAVIOR AND PERSONALITY
ISSN
0301-2212JCR Link

1179-6391JCR Link
Citation
SOCIAL BEHAVIOR AND PERSONALITY vol. 42, no. 4, pp. 539 - 550
Keywords
third-person effectKoreansKorean Americansperceived similaritymedia coverageVirginia Polytechnic Institute and State University shooting incident
Publisher
SOC PERSONALITY RES INC
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
We compared the perceptions of Korean Americans, Koreans in the US, and Koreans in Korea, of the media coverage of the fatal shooting of 32 people at Virginia Polytechnic Institute and State University in April 2007. This comparison was based on the third-person effect, according to which people perceive media coverage to have a greater influence on others than on themselves. Results showed that perception of individuals in the participant groups was that the media coverage had a greater influence on the Korean public in Korea (comparison group) than on themselves in terms of generating negative feelings about Korean Americans and Americans (object groups). In addition, the more that Korean Americans perceived themselves to be similar to the Korean public in Korea, the more they overestimated the influence of the media on the Korean public in Korea.
DOI
10.2224/sbp.2014.42.4.539
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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