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Understanding Ethical Consumers Through Person/Thing Orientation Approach

Title
Understanding Ethical Consumers Through Person/Thing Orientation Approach
Authors
Lee, Hyemi
Ewha Authors
이혜미
Issue Date
2019
Journal Title
JOURNAL OF BUSINESS ETHICS
ISSN
0167-4544JCR Link

1573-0697JCR Link
Citation
JOURNAL OF BUSINESS ETHICS vol. 158, no. 3, pp. 637 - 658
Keywords
Ethical consumer behaviorPerson orientationThing orientationEcologically conscious consumer behaviorSocially conscious consumer behavior
Publisher
SPRINGER
Indexed
SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
Research reflects the importance of understanding the motivational variables of ethical consumer behavior. However, existing research has been limited to more narrowly construed factors that show an obvious link with ethics. Currently, empirical work on motivational factors relevant to orientations working across context is scarce. To address this gap, this project investigated ethical consumption from the perspective of person orientation (PO) and thing orientation (TO), both of which presumably motivate individual differences. For this purpose, three main studies were conducted by using correlational and experimental approaches to assess the relationships among PO, TO, and ethical consumer behavior. Across the three studies, the current research provides strong evidence for PO as a key driver of ethical consumption behavior. In contrast, the role of TO was inconsistent. Moderating effects of gender were also somewhat apparent. The findings suggest that individual orientations are important motivational variables for better understanding ethical consumers and that future researchers should further investigate PO/TO in this context.
DOI
10.1007/s10551-017-3661-9
Appears in Collections:
사회과학대학 > 소비자학전공 > Journal papers
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