A study on the index and satisfaction of the sharing

Abstract

The purpose of this study is to develop a sharing index that can objectively assess sharing and to survey factors influencing satisfaction from sharing using the developed sharing index in order to build a structure of virtuous cycle of sharing activity based on the autonomy and satisfaction of sharing agents. In this study, we conducted a factor analysis to analyze the measuring instrument of sharing, and used the Kaiser-Meyer-Olkin measure and Bartlett's test to test the validity and reliability of the questionnaire used for this study. We also used the Kaiser-Meyer-Olkin measure and Bartlett's test to test the validity of the factor analysis. We used the alpha factor extraction method and the Varimax rotation method to find out latent variables for the questionnaire. We conducted a regression analysis to identify factors influencing satisfaction from sharing. Based on the factor analysis, the sharing index is divided into category, division, and section. Category consists of four areas, including knowledge, attitude, practice, and satisfaction. Also, each area of the category is divided into two areas of division, collectivistic and personal. Each area of the division consists of factors in the areas of section. Collectivistic knowledge factor consists of six factors; personal knowledge factor, three factors; collectivistic attitude factor, seven factors; personal attitude factor, two factors; collectivistic practice factor, three factors; personal practice factor, three factors; collectivistic satisfaction factor, four factors; and pbersonal satisfaction, one factor. Satisfaction from sharing was also identified by dividing the concept into collectivistic and personal satisfaction from sharing. Personal satisfaction from sharing was influenced by personal attitude factor, personal practice factor, and personal knowledge factor; and collectivistic satisfaction, by collectivistic attitude factor and collectivistic awareness factor. It was surveyed that to improve collectivistic satisfaction, it was necessary to form knowledge and attitude not only at the personal level but also at the collectivistic level. Key Words: Sharing, Sharing index, Satisfaction, Regression model. © 2017 International Information Institute.