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From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens' emotions on public activism

Title
From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens' emotions on public activism
Authors
Kang, MinjeongKim, Jangyul RobertCha, Heewon
Ewha Authors
차희원
SCOPUS Author ID
차희원scopus
Issue Date
2018
Journal Title
JOURNAL OF PUBLIC RELATIONS RESEARCH
ISSN
1062-726XJCR Link

1532-754XJCR Link
Citation
JOURNAL OF PUBLIC RELATIONS RESEARCH vol. 30, no. 5-6, pp. 202 - 229
Keywords
Activist publicsangeranxietycynicismdialogic government communicationdistrust in governmentand situational uncertainty
Publisher
ROUTLEDGE JOURNALS, TAYLOR &

FRANCIS LTD
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens' perception of government dialogic communication during a national pandemic crisis. Through a case study of the 2015 Middle-East respiratory syndrome (MERS) outbreak in South Korea, the results of a survey of 400 South Korean citizens showed that distrust in government and a high level of situational uncertainty were significantly mitigated by citizens' perceptions of government efforts for dialogic communication during the crisis. Conversely, when the perception of dialogic government communication was low, high distrust in government increased cynicism, anger, and anxiety among citizens; high situational uncertainty led to higher levels of anger and anxiety, but not cynicism. Consequently, the findings showed that anger, anxiety, and cynicism significantly motivated citizens' intentions to take actions against the government. Direct and positive effects of anger, anxiety, and cynicism on activism participation were not found and were mediated by the citizens' activism intentions.
DOI
10.1080/1062726X.2018.1536980
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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