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Muscle Talk Online and Impression Formation Based on Body Type: Comparisons Between Asian American and Caucasian American Males

Title
Muscle Talk Online and Impression Formation Based on Body Type: Comparisons Between Asian American and Caucasian American Males
Authors
Taniguchi, EmikoLee, Hye Eun
Ewha Authors
이혜은
SCOPUS Author ID
이혜은scopus
Issue Date
2019
Journal Title
AMERICAN JOURNAL OF MENS HEALTH
ISSN
1557-9883JCR Link

1557-9891JCR Link
Citation
AMERICAN JOURNAL OF MENS HEALTH vol. 13, no. 2
Keywords
impression formationFacebookcross-cultural researchmuscle talk
Publisher
SAGE PUBLICATIONS INC
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
This study aimed to investigate how individuals form impressions about the self-esteem and life satisfaction of a male who engages in muscle talk on Facebook. The study examined (a) how a target's body build and peer-generated comments influence observers' impression of him, and (b) how such influences might be moderated by the cultural backgrounds of observers (Asian Americans and European Americans). A mock-up Facebook profile page was created in which two factors were manipulated: the target's body build (muscular, average, and overweight) and peer-generated messages (muscle encouraging and muscle discouraging), creating six different conditions. Male college students (N = 508) were randomly assigned to one of the conditions. After viewing a mock-up Facebook page online, participants completed an online questionnaire assessing their impressions of the target's self-esteem and life satisfaction. Results showed that a muscular target was perceived as possessing higher levels of self-esteem and life satisfaction. Observers rated the target as having higher self-esteem when the target received muscle-encouraging messages than when the target received muscle-discouraging messages. No cultural differences were identified. Findings suggest the existence of weight bias when forming psychological impressions of others online. Findings also confirmed the important role of peer-generated messages in the impression formation process online.
DOI
10.1177/1557988319845811
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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