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Risk Information Seeking and Processing About Particulate Air Pollution in South Korea: The Roles of Cultural Worldview

Title
Risk Information Seeking and Processing About Particulate Air Pollution in South Korea: The Roles of Cultural Worldview
Authors
Kim, Hye KyungKim, Yungwook
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2019
Journal Title
RISK ANALYSIS
ISSN
0272-4332JCR Link

1539-6924JCR Link
Citation
RISK ANALYSIS vol. 39, no. 5, pp. 1071 - 1087
Keywords
Cultural worldviewinformation seeking and processingparticulate air pollution
Publisher
WILEY
Indexed
SCI; SCIE; SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
This study integrates cultural theory of risk into the risk information seeking and processing model in the context of particulate air pollution in South Korea. Specifically, it examines how cultural worldviews (hierarchy, individualism, egalitarianism, and fatalism) influence the way people interpret risk about an environmental risk, which may in turn promote or deter their information seeking and processing about the risk. An online survey (N = 645) showed that egalitarianism was positively associated with perceptions of societal and personal risks, affective responses toward the risk, and informational subjective norms. Perceived societal risk, in particular, mediated the effect of egalitarianism on information insufficiency. Moreover, cultural worldview was a significant moderator of the relationships between information insufficiency and risk information seeking and processing. The positive relationship between information insufficiency and information seeking grew stronger with increasing egalitarianism. In contrast, the negative relationship between information insufficiency and heuristic processing was strengthened with increasing hierarchy. This study extends prior theories and models in risk communication by addressing the roles of cultural worldview, an important individual difference factor in interpreting environmental risks.
DOI
10.1111/risa.13231
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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