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Does the authenticity of corporate social responsibility affect employee commitment?

Title
Does the authenticity of corporate social responsibility affect employee commitment?
Authors
Lee S.Yoon J.
Ewha Authors
윤정구
SCOPUS Author ID
윤정구scopus
Issue Date
2018
Journal Title
Social Behavior and Personality
ISSN
0301-2212JCR Link
Citation
Social Behavior and Personality vol. 46, no. 4, pp. 617 - 632
Keywords
Affective attachmentCorporate social responsibilityCorporate social responsibility authenticityExternal legitimacyInternal legitimacyOrganizational identification
Publisher
Society for Personal Research
Indexed
SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
We investigated how employees’ perceptions of the internal (endorsed by the firm and in line with its mission and values) and external (driven by practical or instrumental benefits) legitimacy of their firm’s corporate social responsibility (CSR) activities influence their work orientations. Specifically, we believed that internal legitimacy would be considered more authentic than would external legitimacy, and that it would have a more positive influence on employees’ organizational identification and affective attachment. We conducted a field survey using employee data from 38 firms listed on the Dow Jones Sustainability Index Korea in 2009. As predicted, external legitimacy reduced employee’s perception of CSR authenticity whereas internal legitimacy increased it. Perceived CSR authenticity was also found to be an important mediator in the relationship between employees’ legitimacy perceptions and their work orientations. The results supported most of our hypotheses; implications of these findings are discussed. © 2018 Scientific Journal Publishers Limited. All Rights Reserved.
DOI
10.2224/sbp.6475
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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