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Understanding social viewing through discussion network and emotion: A focus on South Korean presidential debates

Title
Understanding social viewing through discussion network and emotion: A focus on South Korean presidential debates
Authors
Lee J.Choi Y.J.
Ewha Authors
최윤정
SCOPUS Author ID
최윤정scopus
Issue Date
2018
Journal Title
Telematics and Informatics
ISSN
0736-5853JCR Link
Citation
Telematics and Informatics vol. 35, no. 5, pp. 1382 - 1391
Keywords
Discussion networkEmotionOpinion changePresidential debatesSocial viewing
Publisher
Elsevier Ltd
Indexed
SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
With the development of social media, television viewing is perceived no longer as an isolated activity. This study explores the underlying mechanism of the effects of social viewing discussion networks (i.e., bridging and bonding social viewing networks) on emotions (i.e., anger, fear, and enthusiasm), and moreover on opinion consolidation as well as opinion weakening in the context of the 2017 South Korean presidential debates. Overall, the main results are: a) Social viewing discussion networks influenced emotional states of social viewers, b) Emotions influenced attitude formation during social viewing, and c) Enthusiasm served as a catalyst that links bonding and bridging social viewing, and opinion consolidation. Implications and theoretical contributions are discussed. © 2018 Elsevier Ltd
DOI
10.1016/j.tele.2018.03.009
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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