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How do value creation capabilities enhance new product creativity?

Title
How do value creation capabilities enhance new product creativity?
Authors
Pae J.H.Lee H.J.
Ewha Authors
배재현
SCOPUS Author ID
배재현scopus
Issue Date
2017
Journal Title
International Journal of Business Innovation and Research
ISSN
1751-0252JCR Link
Citation
International Journal of Business Innovation and Research vol. 13, no. 3, pp. 288 - 308
Keywords
CreativityNew product developmentNPDResourcesValue creation capability
Publisher
Inderscience Enterprises Ltd.
Indexed
SCOPUS scopus
Document Type
Article
Abstract
Value creation capabilities have attracted significant attention from researchers and practitioners over the past decade. However, there is little consensus on what value creation capabilities are and/or how they can be achieved and enhanced. This study proposes a conceptual framework for value creation capabilities and explains their subsequent relationships with new product creativity. Firms achieving new product creativity may enjoy a better market performance. The survey results from 207 Chinese firms reveal that firm resources enhance value creation capabilities. These results show that value creation capabilities have a positive influence on new product creativity. This study contributes to the marketing strategy literature by exploring the relationships among firms' resources, value creation capabilities, and creativity in the new product development (NPD) setting. © Copyright 2017 Inderscience Enterprises Ltd.
DOI
10.1504/IJBIR.2017.10005066
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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