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Flow experience in AR application: Perceived reality and perceived naturalness

Title
Flow experience in AR application: Perceived reality and perceived naturalness
Authors
Lee H.Chai S.
Ewha Authors
채상미
SCOPUS Author ID
채상미scopus
Issue Date
2017
Journal Title
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN
0302-9743JCR Link
Citation
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) vol. 10285, pp. 185 - 198
Keywords
Augmented realityExperimentFlow experiencePerceived naturalnessPerceived realityPrivacy concernText mining
Publisher
Springer Verlag
Indexed
SCOPUS scopus
Document Type
Conference Paper
Abstract
As the emergence of augmented reality (AR), game industry has promptly adopted AR to their products for better user experiences. Due to fact that the AR could deliver more realistic experience to users, AR based applications received a lot of attentions from various industries. Recent researches revealed that AR game can enhances users’ flow experience more than ordinary game applications leading to better educational performance. This study pays attention to the phenomenon that AR based application can lead users’ flow more than simple online applications and explored antecedent factors users’ flow experiences. By utilizing text mining method and structured interview with AR Application users, this study discovered two influential factors on users flow experience; perceived reality and perceived naturalness. We also found that perceived naturalness is a more influential factor than perceived reality on users’ flow in AR context. In addition, this research discovered privacy concerns as a main cause of decreasing flow. © Springer International Publishing AG 2017.
DOI
10.1007/978-3-319-58625-0_13
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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